Moschino was founded in 1983 by the late Franco Moschino, and since its inception, the brand has always erred on the side of the cool kids, much like Jeremy Scott, who’s long been famed for his eccentric designs.
So when the announcement broke that the always over-the-top and always amazing Jeremy Scott was being brought on as the creative director of Moschino, it’s natural that the fashion masses would be excited.
Starting with the Fall 2014 collection, the L.A.-based Jeremy Scott will be lending his design nature to the French brand.
Within hours of the news, The L.A. Times caught up with the designer to talk about his new role, just before he took off to Milan to work on his first collection, which will debut in February during Milan Fashion Week.
Check out what the designer had to say about the collaboration:
On how the collaboration came about:
“Michelle Stein [president of Moschino parent company Aeffe] called me in July and left word that they were interested in talking to me. I’d actually interned for her during my last year of college at Pratt in New York, working for the press team with Moschino there, so I have known her for some time.”
On what he admires about Moschino:
“So much. The whimsy of the brand, the irreverence, the play with fashion itself and the tease and taunt of fashion as an establishment. Teddy bears, which are emblematic of what Franco Moschino did, are such a part of my work. I also love the dinner silverware on the dinner jacket, the safety pin bustier, even the smiley face biker jackets Franco created over the years. I have so much respect for the brand and affinity for its DNA. That’s ultimately why I agreed. It’s hand in glove, it fits. It’s going to be a lot of hard work but not effort to bring to life that kind of vision but keep it true and of today’s voice.”
On how the Moschino woman will be different from the Jeremy Scott woman:
“It’s a more opulent woman, more decadent, but with the same elements of humor, whimsy and irreverence. It’s similar notes but a different spin.”
You hear that? Play nice with your interns; one day you may need them!
SOURCE: LA TIMES | PHOTO CREDIT: Getty Images