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It’s time for the latest roll-out from Instagram!

The company introduced a new messaging feature available today for iOS and Android that lets users send text, video, and photo messages to each other privately… aka trouble for some people (we’re looking at you sexters!).

The new addition adds an unexplored dimension to the app that allows people to communicate using words in addition to their photos, and most importantly, it’s all private.

Theverge.com broke down the full process of the private messaging app with the following:

Once you are finished editing a photo in Instagram, you can now send your photo to up to 15 people, or to just one person. Each conversation needs to start with a photo, however — you can’t send just text right off the bat. If the friend you’re sending a message to is online, their avatar lights up in real-time inside a chat to show that they’ve seen or liked your message.

A new Inbox button adorns the top right corner of your Instagram home screen that lets you instantly tap into your recent messages. If someone sends you a direct message while you’re browsing the app, a badge pops up on top of the Inbox button. Like on Twitter, only the people that you follow can send you photos and videos.

Sounds easy enough. If you sign on Instagram right now, you will be greeted with a notification prompting you to upload a new version of the app. Just be prepared for an influx of memes mocking the new update.

How are you feeling about direct Instagram? Vote below.

SOURCE: Instagram

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