Even after 17 videos, we still haven’t had our fill of seeing Beyonce in motion.
Last week, we got a quick look at the first promo photo from Bey’s new Rise fragrance campaign. The photo featured Beyonce’s locks mid-golden hair flip with all the glitter we already suspect inhabits her scalp being released into the frame. And now we’re getting a look at the whole she-bang.
The new commercial features Bey rising from the glitter dust swaddled in luxurious Tom Ford gladiator sandals and a skin-colored dress. And because this is a Beyonce ad, there is a good amount of hair flippage.
Much like Bey, the fragrance is about “female empowerment and finding the inner strength that makes women so beautiful.” And the best part of everything is that the fragrance is said to be inspired by Bey’s favorite Maya Angelou poem ”Still I Rise.”
The singer’s first fragrance, Heat, broke a Macy’s record with $75,000 in sales in one day. Altogether, her fragrance business has generated $400 million in retail sales and the latest release, Rise, could hit $25 million in its first year.
Rise is set to hit counters at the beginning of February. Will you be buying?